MISSION

VALUE #1

Education.

We strive to educate parents on all the complexity of the NICU. Medical terminology, how rounding works, breastfeeding, who will all be involved with your babies care etc, so that you as the parents are highly involved in your baby's care.

VALUE #2

Community.

We should not go through this difficult journey without support. We hold weekly zoom meetings where lifetime connections are made.

VALUE #3

Empowerment.

The NICU is a very scary place. There are always monitors going off, babies crying, codes events, etc. You did nothing to put you and your child through this difficult journey, we want you to walk away with happy memories as well. We have photo kits, books, journals, etc. so that you can walk away with happy memories too.

Our Story

Most would describe me as a mother, wife, and small business owner. But in reality, I am so much more than that. And so are you.

Society may put us in boxes, but that doesn't mean we have to stay there. So let's break free from who we think we should be and start living the fulfilling life we deserve.

Join me on a journey of self-love, self-discovery, and unapologetic confidence.

MY STORY

The daughter of strict well-meaning parents, I grew up thinking that I had only one choice in life. Go to school, get a good job, and build a stable life for myself. While this laser focus led me to a high-paying career in my 20s, it didn't leave me with any sense of who I was and what brought me joy.

After realizing I was too young to feel stuck, I walked away from it all and embarked on the ultimate journey of self-discovery. And I learned that once you step into who you really are, there's no going back.

If you're ready to walk away from your own limiting beliefs and build a life you love, I am ready to lead the way.

"Alex was one of the most optimistic and engaging nurses we had come across in the last 7.5 months of our NICU stay. She is not one of those nurses who just comes in to get vitals, give meds, and then goes back to her chair. She actually plays, talks, and spends time with our son with different activities and helps to reach his milestones."

Suzen and Bho

"I greatly appreciated Alex as our nurse. Teaching me and explaining things in a way that I could understand and most importantly Alex made me feel comfortable."